How Omega Watches Uses Technology to Strengthen Its Brand

How Omega Watches Uses Technology to Strengthen Its Brand

Omega: A Once-in-a-Lifetime Piece

How Omega Watches Uses Technology to Strengthen Its Brand
Omega SA is a luxury watchmaker brand from Switzerland, owned by the Swatch Group. Omega is well-known as the official time-keeping device used in the Olympic Games since 1932. It was founded by Louis Brandt in 1848 and the brand started when he assembled spare parts to create his own watches. When he died in 1879, his two sons switched from the workshop system to an in-house manufacturing and total production control. The company soon gained fame and started producing 240,000 watches annually with over 800 employees. The influence of Omega was felt even over half a century later. Although the First World War gave the company economic difficulties, it was then that the company merged with SSIH Group, another watchmaker company. With the partnership of the two companies, they grew and multiplied upon absorbing or creating more companies through the Omega name. Omega was outselling even its top competitor Rolex before 1970, when Japanese brands suddenly dominated the market with its innovative design. The Omega company also gained more popularity after being the first watch on the moon. It was the Omega Speedmaster Professional Chronograph which was worn by Buzz Aldrin that was the first was to reach the moon. Although Neil Armstrong was the first man to set foot on the moon, he was not wearing his watch when he stepped on the moon's surface. The year 2007 marked the 50th anniversary of the watch and the Omega company unveiled the Speedmaster Professional Choreograph Moonwatch that had distinctive features of the Omega Speedmaster in 1957. Omega is also known for its waterproof watches. Although most waterproof watches can only go up to 10 feet, the Omega Seamaster boasts of being the world's first ever watch designed for divers. Omega watches are really one of a kind. With its sleek design and beauty, it is a worthy rival to the Rolex. However, the only downside is its price, with the Moonwatch at 4,100 Euros or around 5,600 US Dollars. You’re probably only gonna get one in your entire lifetime.

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