How Omega Watches Uses Technology to Strengthen Its Brand

How Omega Watches Uses Technology to Strengthen Its Brand

Historical Timetelling by Omega

How Omega Watches Uses Technology to Strengthen Its Brand
Omega is one of those watch brands that have had quite a history. A Swiss brand originally founded in 1848 by a then 23-year-old Louis Brandt who assembled watch parts supplied from local craftsmen, Omega eventually created pieces using in-house manufactured parts. Since then, the brand has made a name for itself in the international community. Omega was Britain's Royal Flying Corps' brand of choice to become its official timekeeper for its combat units in the year 1917. A year later, it was also chosen by the American army to fulfill the same role. Aside from military usage, the brand has been the choice of numerous international organizations and events. The National Aeronautics and Space Administration has made Omega its choice, bringing the brand even to the moon in 1969. On his landing, Buzz Aldrin was wearing an Omega Speedmaster Professional Chronograph, making Omega the first watch brand on the moon. Additionally, the largest international sports competition, the Olympic Games, has been using Omega as its official brand in timetelling since the year 1932. What did it take for these highly esteemed organizations and events to choose Omega? For one, the brand boasts of precision timetelling. In 1931, it put out a slogan saying, ""Omega - Exact time for life"". Omega's performance and participation in the Observatory trials which endeavored to make chronometers measure time precisely also strengthened the brand's reputation of precision and innovation. To date, Omega boasts of a limited number of watch models, adding to its exclusivity. These include the Constellation, Deville, Geneve, Seamasters and Speedmaster, to name some. Additionally, high profile characters ranging from the fictional James Bond (since the year 1995) to royalties such as John F. Kennedy and Prince William are known to wear the brand. Indeed, Omega is a brand whose fame and reputation precede it. However, these are not unfounded. Omega has had a long history of good performance, even meriting the recognition and trust of reputable institutions internationally. As so, it is not only a fashionable timetelling piece, but one carrying a long history.

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